Premier Cool, one of the leading personal care brands manufactured by industry giants, PZ Cussons, recently held a colourful ceremony at its company headquarters at Ilupeju, Lagos, to relaunch the brand on Friday August 2, 2019.
The ceremony had the leadership team of PZ Cussons: CEO and PZ Cussons Consumer Managing Director, Christos Giannopoulos; Human Resource Director, Joyce Coker; Corporate Affairs Director, Mr. Alex Goma;Head of Marketing, PZ Cussons Consumer, Mr. Charles Nnochiri; Group Brand Activation Manager, Personal Care, PZ Cussons, Charity Ilevbare-Adeniji; and other dignitaries in attendance, as the new Premier Cool was formally unveiled.
Guests present at the relaunch event were treated to a day of brand showcase, entertainment and excitement. The event was also not short on star power as it had in attendance, comedian and compere, Otolorin Kehinde aka Kenny Blaq, who entertained the audiences and directed the event masterfully, and former reality TV star, Leo Babarinde DaSilva.
With an innovation process driven by consumer research, reflecting consumers’ lifestyle attributes and desire for attractive and effective offerings, Premier Cool soap is now set to launch in a new range of alternates such as Odour Defence, Ultimate and Sport. Furthermore, as opposed to its previous promise of 24 Hours Freshness, Premier Cool soap now promises‘25Hr Freshness’ with the signature icy-cool feel.
Group Brand Activation Manager, Personal Care, PZ Cussons, Charity Ilevbare-Adeniji expressed her elation at the relaunch of the Premier Cool brand.
“This is an exciting time for Premier Cool as we continue to evolve and improve to meet and satisfy the needs of our consumers. Premier Cool is one of the leading brands in its category and has continued to evolve over the years. This relaunch is in continuation of that tradition and also in line with the brand’s strategy to differentiate itself in the market and also sustain its drive to maintain its position as one of the leading soap brands in Nigeria,” she said.
Also speaking at the event was the Brand and Activation Manager, Premier, Eniola Ogunlade, expressed her excitement and enthusiasm as regards the initiative to relaunch the brand:
“At PZ Cussons, we have made it our responsibility and purpose to help Nigerians by constantly improving the brand to meet their lifestyle attributes. It is why we are relaunching the Premier Cool brand which is an initiative that recognises the hectic lifestyleof young Nigerians and seeks to keep them refreshed through it.
As a brand that seeks to consistently connect with its stakeholders, we love finding ways to continually evolve and improve to exceed expectations, satisfy the needs of our consumers, and create unique experiences with them. Premier Cool soap now comes in a trendier packaging and consumers now have the luxury of choice with three variants. We believe these product improvements in performance and aesthetics reflect the brand’s penchant for consistent and superior offerings to Nigerians and we are certain that they would be quite pleased to experience it,” she said.
The relaunch of Premier Cool soap kicks off a new chapter for the brand and is claimed to be a direct reflection of the value Premier Cool seeks to deliver to its consumers – efficiency and consistency, with an edge.
Campaign Ambassador,Leo Babarinde DaSilva,also expressed his delight at the new partnership. Speaking at the event, he said:
“As a bonafide Nigerian youth, I have come to appreciate more the need for efficient hygiene products. My lifestyle, and that of many young Nigerians, is characterized by constant and unrelenting activity and it’s commendable that the Premier Cool brand recognizes this, and has enhanced the product to help us through our activity-filled lifestyles.”
Following its relaunch, the all-new Premier Cool soap is now set to debut in various markets and nationwide with various consumer activations planned for the year.
Launched in Nigeria in 2010, Premier Cool soap is a personal care brand now improved to guarantee freshness all-day and beyond with an icy-cool feel and exciting new variants. Premier Cool soap is manufactured by PZ Cussons – established 120 years ago, this year.
