British-Nigerian R&B/ Afrobeat singer, songwriter and musician, Nkiru, is presently flying high with the music video for her debut single, Jeje, premiered via Link Up TV.
Produced and co-written by Omeiza, who has previously worked with some of the biggest UK Afrobeat stars, including Ezi Emela, Dizzy VC, Ike Chuks, and Nizzy, Jeje is a smooth and sultry R&B offering led by Nkiru’s East London flow and sensibilities, her infectious afro-influenced lyrics and cadence, and it sees her waxing poetic about ex-lovers and former friends.
For the visuals, Nkiru collaborated with prolific video director, Sam Kirx (Wizkid, Wyclef Jean, Davido, Burna Boy), to help bring the record further to life. Shot in the middle of London, the video captures the very real life issues of trying to move on from bad relationships or friendships, even when you keep seeing the other person, everywhere you go.
Speaking about the inspiration behind Jeje, Nkiru said, “Jeje shows my somewhat vulnerable side of love, which has not always been my strength. It talks about a romance that has lost its flame, and friendships that have lost their sparkle, and how we usually get stuck in the downward spiral of not being able to let go, because the concerned parties are always around us.”
