Nigeria Breweries Plc , over the weekend, doled out prizes worth N400million to reward its loyal customers.
Senior Brand Manager Star Lager Beer, Abayomi Abidakun, said this is one of the biggest ever give-away prizes by the company. The consumer promotion was launched as part of Star’s efforts to connect with its loyal consumer base, especially after engaging football lovers with exciting rewards throughout the games in Russia.
Abidakun said this has been a remarkable campaign for a couple of reasons, first of which is the staggering amount which Star is giving away.
“It isn’t unusual to see brands do a little bit of giving back, but it’s not every day you see almost half a billion Naira worth of prizes available to be won across the country.
“We wanted to reward our consumers in a way that is unique and in a way only Star Lager can. This promo is aimed at celebrating lovers of the Star brand and fans of football that support the Super Eagles of Nigeria. This is our little way of saying thank you.”
He noted that numerous winners from various regions of the country have been rewarded in the promo, with many expressing joy and excitement over how lucky they were.
“I’m still in shock, even as I hold the cheque in my hands. This is such a surreal feeling. God bless Star.” said Mrs. Edward Bassey, a winner of N2million cash was presented with her prize last week.
Star is Nigeria’s first locally produced beer brand, and has remained the country’s favourite beer brand for over six decades, and with consumer engagements like this, it is clear to see why the product is making an impact in the
market.
“Whether through its efforts in rewarding customers with an all-expense paid trip to Russia to watch the team live, creating special football viewing experiences back home across multiple cities, or its big money giveaways, Star has displayed a clear determination to show appreciation to consumers”. The brand manager
said.
He noted that during the course of the ‘United We Shine’ promo, consumers are expected to win instant airtime, cash prizes of N1 million, N2 million, N5 million and N10 million plus millions of free drinks and other items. The campaign is driven by special edition bottle crown corks bearing unique winning codes which are redeemed via a USSD dial of *566*20# which can be done on any network from all mobile phones.
“We want our consumers to know that anyone can win. We are all about giving equal opportunity and ensuring everyone who wins is celebrated. These presentations are our way of not only rewarding these winners but also celebrating them,” he
said.
