In its quest to redefine the viewing experience of Nigerians, The Creative Life Television, otherwise known as TCL TV, has been unveiled in Lagos.
The launch was witnessed by major home appliance dealers across Nigeria and top business leaders.
The new television brand which presently is rated number 3 in the world is coming to Nigeria with improved picture resolution, viewing experience and a value based pricing model.
While introducing the product to the media and dealers in Lagos, the Chairman of TCL, Mr.Adnan Mehdi, said, “TCL, the fastest growing brand in technology is growing to become the number one in the nearest future. We are doing everything possible to offer this premium brand to homes in
Nigeria.”
Mehdi added that “We have established a new entity for TCL to build trust , transparency and confidence. We hope you enjoy this experience.”
TCL, a global manufacturer of smart products and provider of internet application services, was founded in 1981. It has grown from a small joint venture producing audio tapes in Huizhou into a global corporation, which engages in a wide range of business such as telephone, TV, mobile phones, refrigerators, washing machines, air conditioners and many
more.
While highlighting the features of the brand, TCL’s Sales & Marketing Director, Mr. Ajayi David, said, “The brand has of four variants. QLED Android, UHD smart, FHD smart and HD/FHD basic. The televisions are really digital so it’s to everyone’s advantage, most other television are analog and are not having AV out this is where this television becomes
distinct.
“Other television doesn’t have HEVC High Efficiency Video Codec which enables playing of Netflix and Amazon Prime content on FHD televisions.”
