Many Nigerians desire to be rich, but not all of them are ready to cope with the associated challenges and stress.
With the digital age, people make extra cash through online business and even build a stable source of income, which is not time consuming, stress free and requires little or no capital.
You don’t need an office or a shop. You can operate the business from the comfort of your home and it requires no capital but guarantees good profit
One of such businesses is the online marketing business. Majority of the Nigerian population, especially the youths, are online. With the use of smart phones and laptops, information can be accessed quickly at the click of a button.
You don’t need an office or a shop. You can operate the business from the comfort of your home and it requires no capital but guarantees good profit.
You don’t need an office or a shop. You can operate the business from the comfort of your home and it requires no capital but guarantees good profit.
The basic plan for online marketing business is to know the trigger words that can lead customers to your site and use your products and services. Online business is not limited to particular goods, as long as you keep the referrals good.
Nowadays, many Nigerians buy clothes, shoes, bags, and mobile phones, among others, online, and they actually prefer the ease to the rigour of visiting physical shops. However, experts have advised that online shoppers must be cautious not to burn their fingers, especially with regard to payment
options.
What you need to do
According to the Chief Executive Officer, Honeylicious, Ms. Salami Oyinkansola, online marketing business is the easiest and most convenient business one can go for, no matter how busy the schedule is.
“You don’t need an office or a shop. You can operate the business from the comfort of your home and it requires no capital but guarantees good profit,” she says.
She notes that the basic requirements for this kind of business are smart phone, internet connection, and probably a laptop.
“Then you can create a website for your business or have an active social media account such as Instagram, Facebook, WhatsApp, among others. You need to regularly post pictures of your products on the different platforms, tag the prices of the products, and the order keeps coming in,” she explains.
Oyinkansola also adds that contacts are very important for one to be successful in the business. “I started the business when I was in school and it doesn’t affect my studies in any way. I created my account on Instagram but I advertise and sell mostly on my WhatsApp because that is where I have most of my contacts and that keeps me going,” she
says.
Speaking on the capital requirement and how to relate with suppliers, she notes that, having capital is good, but may not be compulsory.
The online marketer states, “You can start by ordering from a friend that is also in the business. You can also go to the market to survey different stores where they sell clothes, bags and shoes, to get the prices. When you are satisfied with your survey, you can develop a close relationship with the storeowner, and then you are good
to go.
“There is what we call pay on delivery and pay on order. Customers can always pay on delivery or pay on order, but most times, it is pay on delivery and what I do is that I call my supplier to send me the goods and when the customer pays me, I transfer back my supplier’s money.”
How rewarding is this business?
According to Oyinkansola, the profit you make on an item depends on the price you place
on it.
She says, “It is an online business and everybody knows that the things they buy online are always expensive. For instance, you can get an item for N2, 000 and decide to sell it for N4, 000 or more. So, you have good profit from it, and once it is online, people are willing to pay.
“You can multiply the price of whatever you are selling to a customer by two because of the comfort you are giving him. So, it depends on you to decide whether to make good profit or not.”
