Kenya’s President William Ruto welcomed the English Premier League trophy escorted by Nigeria legend Jay-Jay Okocha, to State House, Nairobi at the weekend.
Speaking after viewing the trophy, Ruto said: “The commercial potential of professional football is substantial enough to inspire many upcoming talents and change the lives of thousands of players, coaches, and communities. We must properly manage the game to develop and exploit this potential,” adding: “The league is an inspiration to millions of young footballers across the world; Africa, Kenya included. It is the ultimate football destination.”
Earlier on, RUBiS Energy Kenya and Castrol launched a national consumer promotion dubbed ‘Twende London na Castrol’. The campaign was launched by RUBiS Energy Kenya together with the Premier League’s Official Partner Castrol at an exclusive event in Kenya.
The event gave fans an exclusive opportunity to witness the cherished Premier League trophy. Lucky participants in the promotion have the chance to clinch the ultimate prize: an all-inclusive trip to witness a top-tier Premier League game in London. This once-in-a-lifetime reward will include an unforgettable behind-the-scenes tour of the Stadium, with a chance to see the Club dressing rooms, player’s tunnel, pitch side, and much more.
Stretching over a 12-week period from September 1 to November 24, the campaign is set to spark excitement among football enthusiasts and Castrol consumers nationwide. The campaign seeks to reward customers, gain loyalty, and position both RUBiS and Castrol as beacons of trust and unparalleled innovation.
Other prizes to be won include footballs, airtime, Castrol Lubricants, and original club shirts from esteemed football clubs such as Manchester United, Arsenal, Chelsea, Liverpool, Manchester City, and Everton.
