Dufil Prima Foods Plc, makers of Indomie Instant Noodles, is taking its new “Indomie Relish” to corporate offices, branding it as an ‘office-hours’ meal.
This was revealed recently during an out-of-store product sampling exercise at some corporate organisations in Lagos, Port Harcourt and Abuja, in a bid to introduce Indomie Relish Seafood Delight to corporate consumers.
The product sampling team visited corporate offices such as banks, insurance agencies, finance and telecommunication establishments, among others.
Speaking on the sampling, the Product Manager, Indomie Relish, Ginny Tewatia, revealed that the goal of the exercise was to introduce the new product to corporate consumers, educate them about the uniqueness of the product, and elicit their opinions.
He said, “We believe that sampling is one of the best ways to help our target consumers better understand our product. Consumers are bombarded with various product messages through various mediums of communications, but until a consumer tries out a product and has their own experience with it, they won’t know if they like the way it tastes, smells or makes them feel.
“And with our sampling activity in corporates and malls, we are receiving a very good feedback from consumers, especially for Indomie Relish Seafood Delight. Consumers are actually admiring the product and are able to understand the true value the product is offering to them, in form of the convenient complete meal with rich seafood taste and protein in form of real fish chunks and powder.”
Also speaking, Digital Marketing Executive, Dufil Prima Foods Plc, Miss Oriola Oluwadarasimi, said the exercise was a way of creating excitement around the new product line by placing a physical product in customers’ hands.
“This is important because, considering the economic situation, many consumers are not willing to spend their hard-earned money on new products without foreknowledge of the product quality’s ability to meet their expected need. Hence, they rely on that trial experience to make their informed decisions,” she said.
Commenting on the feedback from the product, Oriola added that, so far, the response had been very impressive, with at least, 50 per cent of the people purchasing Indomie Relish from the sampling team just after tasting the product and 85 per cent of the people expressing their willingness to purchase later.
“Consumers expressed that the samples given to them had provided the actual experience of the product, as they don’t have to risk any investment to make a purchase,” she said.
The Chairman, Lagos Mainland Local Government, Omolola Essien, who also sampled the product at the local government secretariat, commended Indomie for the new product.
“This is a good product from Indomie. I can tell you confidently that Indomie Relish has won a new consumer and a referral partner,” she asserted.
A Business Services manager at one of the commercial banks visited, Tolu Fadipe, also commenting on the product, said it was a “complete one for me, as the accompanying ingredients will save me the stress of procuring additional spices to garnish my noodles.”
At the wet sampling stand, each person was treated to a bowl of the Indomie Relish Sea Foods Delight.
Indomie Relish offers a complete meal experience with real fish chunks and fish powder in the seafood flavour packs. It provides all ingredients that make a meal complete, like real fish chunks and powder, dried pepper, seasoning powder and onion oil.
