Customers of Domino’s pizza have begun to express their feelings over the company’s new decision to introduce a mini package of pizza snacks called smallie pizza.
The new product was introduced as part of efforts to revolutionise the industry with unique products. The newly Domino’s smallie pizza was introduced in a smaller box with a lower rate for the lovers of the snack.
According to a customer, Adefowope Ayoola, while speaking with The Point, said the industry is thoughtful of their consumers by conceiving the idea.
“I feel really good about it because it is a good idea. We don’t have to wait till we have money for the big size box before eating Pizza. I think they are really thinking like the consumers,” she said.
“I actually bought the small box yesterday and it was really nice and it is no different in the taste compared to the big box. They didn’t reduce the condiment and all and they even sold it with 50cl Coca Cola for just N600 but without the Coke is N550.”
Another customer, Damilola Bello, said, “Actually I’m not a fan of pizza but I think it’s cool. You don’t have to go a long way before you can get pizza now, most especially, for people that are broke but want to eat pizza. It’s economical and I like the idea.”
Meanwhile, the Marketing Manager of Domino’s Pizza Nigeria, Ilyas Kazeem, has said the mission behind the newly-introduced product was purposely to get closer to their customers than before.
“We get excited when we are able to revolutionize our industry with unique products to address every consumer. We have simply done it again with our new Smallie Pizza, made with the freshest dough, local ingredients and high-quality expertise.
“What we want to achieve with the Smallie Pizza is for every Nigerian to be able to afford quality pizza, just whenever they feel like it. We want to be as close enough to our consumers as possible with the new Smallie Pizza”, he explained.