BY FESTUS OKOROMADU
ALAT, a transformative digital solution offered by Nigeria’s most innovative bank, Wema Bank, has kicked off the Black Friday 2023 season with a whopping 20% cash back offer on all transactions executed through Wema Bank POS machines using ALAT/WEMA cards.
This brings a unique twist to the conventional Black Friday approach, providing customers the chance to receive a 20% reimbursement on every transaction.
This bonus comes in addition to any discounts already enjoyed through ALAT Rewards or other store-specific Black Friday deals.
The WEMA / ALAT Black Friday promo, an extension of Wema Bank’s reward programme, aims to broaden the spectrum of rewards accessible to Wema Bank customers during this Black Friday period.
Alongside discounts from various brands, Wema Bank/ALAT customers will benefit from additional 20% cash back on every transaction made using their WEMA/ALAT debit/credit cards on any Wema Bank POS machine in Nigeria.
This initiative allows customers to seamlessly conduct their banking activities while earning substantial cash back rewards and discounts, simply by making payments with WEMA/ALAT cards on Wema Bank POS machines.
The Executive Director, Digital and Retail Business, Wema Bank, Tunde Mabawonku attributed the launch of the campaign to the bank’s commitment to exceeding customer expectations and adding value to their lives.
Mabawonku stated, “Our goal is to consistently drive impact, empower, and add value to the lives of every customer. The pursuit of this goal has led us to innovate continually, creating new and improved solutions. For our customers, every day is like Black Friday because with Wema Bank, the rewards never end. However, we recognize the significance of certain popular and anticipated ‘celebratory’ days, leading us to offer our customers a special experience this Black Friday season.”
He added, “For every N100, 000 spent with your ALAT card on a Wema Bank POS machine, you’ll get a cashback of N20,000, and that continues within the 20% cash back Black Friday promo. So, when you’re at a store, watch out for the Wema Bank POS machine to make your payment with a Wema card and enjoy the cash back offer.”
The Wema / ALAT Black Friday extravaganza promises a month-long season of abundant rewards and exceptional savings, running from now until the end of November 2023, valid across all regions of Nigeria.
Customers can obtain a Wema Bank card either by visiting a Wema Bank branch or by downloading the ALAT app to request a card on their phones, with the option of doorstep delivery.
