Airtel Nigeria collaborated with the Lagos University Teaching Hospital to raise awareness for safe blood donation and blood products as the world celebrate the Blood Donor day today, June 14.
The focus of this year’s campaign, which was tagged ‘What can you do? Give blood. Give now. Give often,’ was conceptualised out of the increasing demand for blood during emergencies, encouraging eligible donors to strengthen the emergency preparedness of health services in their communities by donating blood.
The event highlighted the health benefit of blood donation and also celebrated individuals and corporate organizations that have demonstrated passion and commitment to the cause.
Speaking during the event, Head of Haematology Unit, LUTH, Dr. Titilola Adeyemo, appreciated Airtel’s continued partnership with the institution in raising awareness about blood donation as the telecom operator was recognised with an award for Selfless Service and commended for its consistent support to the Blood Transfusion service of the Hospital.
She said, “The level of awareness about blood donation is relatively low in Nigeria. Partnering with Airtel Nigeria has gone a long way in helping to educate the people about the benefits of blood donation as well as get more Nigerians to donate blood which will help save lives.”
The World Blood Donor Day has been celebrated annually since 2004, and it is one of eight official global public health campaigns marked by the World Health Organisation.
