Leading telecommunication service provider, Airtel Nigeria, has announced its partnership with EbonyLife TV to sponsor the maiden edition of ‘The Dating Game’, a show that has been an audience favorite since 1965 and airing in over 25 countries.
Airtel said it is excited about the new show because it will offer a credible and exciting platform to connect more Nigerians, deepen friendship bonds, as well as offer real delight to television viewers.
The telecommunication service provider also stated that The Dating Game Nigeria will offer contestants who are single, a chance to find love by asking three hidden suitors a number of questions.
Whoever the contestant thinks gave the best answers is chosen and gets a chance to go on a date with the man or woman who asked the questions. In the following episode, the audience gets to see what happened on the date and whether the couple wants to see each other
again.
The Chief Commercial Officer, Airtel Nigeria, Dinesh Balsingh, commenting on the partnership with EbonyLife TV said: “Connected people are inspired people. We connect our people to each other, empowering them to create opportunities, dream big and live well.”
Dinesh added: “I am pleased with the partnership with EbonyLife to deliver the maiden edition of the Dating Game Nigeria to the homes and smartphones of our esteemed telecoms consumers. Without a doubt, the vision of the show aligns with our philosophy of connecting people and Airtel will not relent in its quest of creating and supporting credible and exciting platforms that will further unite us as Nigerians.”
CEO of EbonyLife TV, Mo Abudu, was excited about the new television programme which is the result of an agreement with Sony Pictures Television to produce a modified version of The Dating Game in Nigeria
“Dating Game Nigeria is for anyone who is single and searching. It’s a fun way to meet interesting people and maybe find that special one. We are thrilled at the prospect of bringing people together, with lots of great ways to have a wonderful first date,” she said.
The Dating Game Nigeria with love from Airtel is now calling for applications from interested, potential contestants, as well as recommendations from friends and family. The series will air later this year and culminate in the 2019 Valentine season.
