Promasidor Nigeria Limited, makers of a wide range dairy product and other consumer goods, has launched a zip lock packaged ready-to-go cereal into the market. The cereal is called
SunVita .
Managing Director, Promasidor Nigeria Limited, Anders Einarsson, said that SunVita would help working mothers and others who are pressed for time to manage their time better and achieve their career goals without compromising the health and nutritional requirements.
“The idea behind SunVita is that, we understand the constraint on time, 24 hours are no longer enough for individuals to complete their daily routines and since we cannot increase the number of hours we have to work and play, we must continue to explore better ways of managing time,” he said.
He added that, “consumers need a quick, convenient meal that can be taken as a formal meal at home or as an energy boosting snack during the day when they are away from home. And this need can be met without compromising their health. This is what SunVita has done. The cereal does not need cooking, which requires time and
energy.”
However, Einarsson revealed that 75 per cent of the raw material inputs are locally sourced, reflecting the company’s robust backward integration programme.
He added that the decision to look inward for raw materials was informed by the company’s desire to contribute to the growth of agricultural value chain. This, he said, would create massive employment opportunities and reduce capital flight.
“The raw material of SunVita is about 75 per cent sourced locally. It demonstrates our commitment to backward integration and local capacity utilisation in line with the economic need of the country. This will translate to more direct and indirect jobs for the youths as it will increase activities in agricultural value chain,” he said.
Meanwhile, the President, Nutrition Society of Nigeria, Dr. Bartholomew Brai, has commended the nutritional contents of Sunvita, saying it would help in the cognitive development of children.
“I am happy that this product is meant for both children and adults. It is not healthy to skip breakfast and with this ready-to-go cereal, this challenge is addressed,” he said.
Head of Commercial, Promasidor Nigeria, Mario Russo, described SunVita as an energizing meal a whole family can take at any time of the day. Fortified with Nutri-V, the product, according to Russo, is a unique blend of zinc, calcium, iron and vitamins.
“SunVita is a tasty, healthy cereal that also helps children grow smarter and stronger so that they can function at their best every day,” he
said.
