Hyundai Car Company has announced a partnership with Amazon to create a digital showroom so as to allow customers compare pricing, book-review, test drive, and find a dealer in their area to purchase the car.
“The car industry is changing, and customer demands and expectations around a frictionless, efficient and transparent experience are key drivers,” Dean Evans, Hyundai Motor America CMO, said in a statement.
The digital showroom will be incorporated into Amazon’s vehicle section, which Amazon launched in 2016 for customers to browse automobile makes and models, from Tesla cars to vehicles from Toyota.
But, while some of these vehicles’ profiles are lacking in detailed pictures or model information, Hyundai has created a more robust experience.
On its own unique landing page, Hyundai highlights the brand’s features, such as its compatibility with Alexa and its Shopper Assurance programme, and creates a selection of Hyundai vehicles for you, based on your preferences and buying habits. From there, you can select a model you’d like to look at and explore it in typical Amazon style – flipping between different product pictures, colours and customer reviews.
After you’re happy with your selection, you can either schedule a test-driving to where you have the option for the car to pick you up in your driveway, or go directly to a dealer near you to sign the paperwork.
With the average industry price of $36,270 for a new car in 2018, according to Kelly Blue Book, maybe it’s a good thing there’s no Dash button for these vehicles just yet.
