In an effort to satisfy the need of Nigerian consumers, a new energy drink, Mamba, has officially been launched into the Nigerian energy drinks market. The launch is coming about two years after the premium energy drink brand was first introduced to the Nigerian consumers.
The official unveiling of Mamba Energy Drink was done amid pomp and ceremony, as it signaled the commencement of a series of marketing and promotional activities to aggressively position the brand as a leading energy drink in Nigeria in the next one year.
According to Mrs. Titilola Adedeji, General Manager of MAMBA Drinks Limited, makers of the product, Mamba Energy Drink is unlike any of its competitors, as it has been carefully and expertly formulated exclusively for the Nigerian and African consumers.
She also hinted that Mamba is configured to align with the lifestyle choice of health-conscious consumers, because it is low on caffeine and taurine content.
In her words, “Mamba Energy Drink is more than just the typical energy drink. It contains Citric Acid, an oxidant which enhances skin tissue regeneration, smoothness and perfection. It is also healthy due to reduced caffeine and taurine content with increased Vitamin B.”
Hinting on the competition in the marketplace, Adedeji said, “We want to be very strategic and creative in our brand management approach such that establishing our brand’s identity in both the conscious and the subconscious of the average Nigerian energy drink consumers will be easy to achieve.”
Present at the launch was the Managing Director/CEO of MAMBA Drinks Limited, Mr. Ayo Ojuroye, who explained that Mamba was the first energy drink formulated exclusively for the African consumer. He also explained that the official launch of the brand was delayed because of the need to test the market and lay a solid foundation for sustainability of the product.
“We wanted to be sure that this is a product that is going to have sustainability, because there have been a lot of players that have come in and gone. We believe this is the right time to officially launch the product” he said.
