Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has once again sought out new ways to excite its numerous consumers with the new recipe campaign tagged, ‘My Indomie My Style’.
The campaign is set to enlighten consumers on various creative, healthy and more nutritious ways of enjoying their favourite Indomie Instant noodles.
The Head, Marketing, Indomie, Mr. Manpreet Singh, said, “My Indomie My Style’ recipe campaign will encourage and enlighten consumers on how to complement Indomie Instant Noodles with other food ingredients, both indigenous and foreign, such as eggs, plantain, sweet potatoes, coconut, kilishi, panla, mosa, dankwa, beske and various vegetables, resulting in a more delicious and nutritious meal of Indomie that can be eaten at any time of the day.
“Indomie noodles is a premium noodles brand that our consumers, both young and old, love; so we want our highly esteemed consumers to choose from the variety of Indomie noodles alongside indigenous or foreign recipes to prepare their own kind of Indomie meal to suit their taste.”
The brand manager, Indomie Noodles, Mr. Onome Asagbra, said, “Preparing Indomie noodles with your own personal twist resonates with everyone, both young and old, and consumers can track Indomie noodles’ social media handles and Youtube channel where our official chef shares videos of the diverse recipes for cooking and serving Indomie.”
He added that the brand was also currently running the #MyIndomieMyStyle campaign online where everyone can share short videos of their special Indomie recipes to win amazing prizes. According to him, “there are several Indomie inspired recipes online that our consumers can learn from and tweak to create their own custom made Indomie like no other.”
Asagbra added that entries so far obtained via the online campaign had been mind-blowing since the campaign started, noting that the voting to determine top recipes was ongoing.
He also disclosed that My Style campaign would run till the end of June 2018. At the end of the campaign, an aggregate of the top recipes will be compiled into an ‘Indomie Cook Book’, which will be shared with the consumers to further educate them on creative ways of making their favourite Indomie in their different homes.
