BY BAMIDELE FAMOOFO
Heineken, the renowned premium beer brand, has kicked off its 150th anniversary celebrations with the unveiling of a captivating global creative campaign.
Themed “150 years of good times” the campaign showcases individuals from diverse countries, cultures, and languages struggling to pronounce Heineken correctly, and in their own unique ways.
Through this initiative, Heineken aims to convey a message of inclusivity, embracing people worldwide, and sharing good times, regardless of how they refer to the brand.
The much-anticipated unveiling took place at the Nigerian Breweries headquarters in Iganmu, Lagos on July 6, 2023.
The event was attended by industry leaders, Heineken executives, and members of the press.
During the press parley, Hans Esaadi, the Managing Director/CEO of Nigerian Breweries, expressed his enthusiasm for the milestone, stating, “When you drink a Heineken, you’re all determined, right? That’s right. And with this brand, we find ways to elevate and make people happy .We do things with this brand that no other brands can do. And we’ll make it truly Nigerian, the way we are making it in other countries of the world. Specifically, it’s a global brand, but it has a very local nature. And that’s why it’s celebrated. And we’re really looking forward to celebrating with all of you the next months to have a fantastic 150th anniversary of Heineken.”
Sade Morgan, Director of Corporate Affairs, Nigerian Breweries Plc, revealed exciting plans for the anniversary celebrations.
She announced that Heineken would be partnering with a renowned fashion brand to create a unique collaboration. Additionally, fans and customers can anticipate one of the most spectacular concerts ever to wrap up the grand festivities.
Morgan further emphasized the significance of Heineken’s presence in Nigeria, noting the symbolic connection between the brand’s green color and the country’s flag.
She expressed her anticipation for the momentous celebration, saying, “So 150 years of Heineken and coming to Nigeria and celebrating that and ending this year with the biggest concert that we are ever going to have. It’s going to be simply amazing.”
Acknowledging the brand’s success, Morgan expressed gratitude to consumers, partners, and employees, emphasizing that their support and loyalty have propelled Heineken to new heights.
She recognized the brand’s ability to touch the lives of millions worldwide and highlighted the universality of Heineken’s taste, stating, “We are all here together enjoying this brand, not now, right now, but hopefully maybe later after 4 o’clock. We will be enjoying this brand that has the same taste, no matter where you are in the world; we are drinking the same Heineken.”
As Heineken embarks on its 150th anniversary celebrations, the global campaign sets the stage for a year of festivities, embracing the brand’s rich history and global appeal.
With a commitment to unity and good times, Heineken invites consumers from all corners of the globe to join in the celebration and raise a glass to the remarkable legacy of the iconic brand.
