MTN Nigeria, in collaboration with a consortium of stakeholders, has launched an initiative called Anti Substance Abuse Programme in a strategic effort to address the rising usage of hard drugs and addiction.
The goal of the programme is to discourage first-time usage and casual substance abuse nationwide.
ASAP is a multi-stakeholder intervention aimed at increasing awareness of substance abuse and addiction among youths.
The initiative, which kicked off over the weekend in Lagos, was attended by dignitaries from various government and non-government organisations, including health practitioners, MTN officials and brand
ambassadors.
The Chairman, MTN Foundation, Prince Julius Adelusi, while speaking at the launch, said, “This situation is urgent and important. Substance abuse is a well-known and growing menace in our country and our youths who are the future of this nation are at risk. This is why we must do as much as we can; as fast as we can, to chart the right course and help those coming behind us understand the dangers. We owe it to ourselves and our
children.”
He added that the initiative would run for six months and target young Nigerians from10 years of age to 25 years.
“Part of the integrated communications campaign effort is a dedicated microsite with an online representative trained to answer enquiries from the public on substance abuse, addiction, rehabilitation and, in addition, direct engagement activities targeted at schools, campuses, markets, motor parks and communities across Nigeria,” he said.
The MTN Foundation has, over the years, partnered both public and private organisations to initiate sustainable development programmes in different focus areas with the aim of making life brighter for Nigerians.
